make money online-How to increase Adsense CTR by +72,8%!

How to increase Adsense CTR 

Today, buddy Rok Sprogar is revealing to us how to increase Adsense CTR by more than 72%. He is a wonderful  friend, a loyal reader and a weight loss blogger with a deep understanding of human behavior around food… most of the time he uses that knowledge to help people get rid of their bad eating habits – but today he’s going to show you how psychology can help you make even more money (from running Adsense or any other kind of ads on your website). 

You are the man Rok. Fire on!

I don’t care how much money your Adsense ads are bringing in right now… as a smart online marketer you should always be asking yourself this:

• Are the ads on my website(s) positioned in the absolutely best possible way?
• Could I be getting a higher CTR (click-through-rate) on any one of my ads?
• How much Adsense revenue am I actually leaving on the table?

I’ve been optimizing Adsense earnings for my weight loss blog for over ayear now…but it wasn’t until a couple of days ago that I realized I was making one of the most expensive mistakes of my online career.

You see – during all that time -my “top performing” ad could have been bringing in over 70% more money.

I will tell you exactly WHAT I did and WHY I did it to increase Adsense CTR and give my earnings such a huge boost – so make sure you read every word of this post, because it could easily be one of the most profitable things you’ve ever read.

When are your website visitors ready to click your ads?

If you want to increase adsense ctr and make the most out of your ads, you first need to understand how your typical website visitor behaves.

For example – let’s say one of my visitors discovered my blog because he googled “water fasting for weight loss“.

As soon as he arrives at my blog, his attention is focused almost exclusively on what he was looking for – information on water fasting.

He doesn’t care about that wide banner ad that I used to have at the top of my blog.He doesn’t care about that square ad I used to display at the top-right of my blog – he doesn’t even care about that ad I put in the beginning of every article (even though the article text “floated” to the side of the ad).

All he really wants – in those first critical moments upon entering my blog – is to satisfy his strong curiosity,that made him type in his original search query in the first place…and until he’s ready to focus on something else, he probably won’t be too trigger-happy to click on your ads.

Just think about it – all those “above the fold” ads (the ads that are displayed above or at the beginning of the article) are trying to grab the attention of your visitors as soon as they arrive at your website.

But doesn’t it make more sense to place those ads at the points in the visitor’s journey – where most of your visitors are ready to leave your website?

I’ll just let the numbers speak for themselves.

How to increase adsense CTR by more than 72%?

Before I could test my theory, I had to develop a custom plugin that would insert the Adsense code right before the second heading (the first subheading) of all my articles.

After the plugin was finished, here’s how my top performing ad looked like:

Why did I place my first ad right before the first subheading (the first <h2> element) in an attempt to increase Adsense CTR?

Because I figured – after my typical visitor reads the article introduction, he’ll arrive at an important crossroad.

Maybe his initial curiosity will already be satisfied (because his most important questions were answered in the article intro)…maybe he’ll realize my article doesn’t have the information he was looking for…or maybe, he’ll simply get bored after reading those first couple of paragraphs.

Now, many readers will definitely want to read the rest of the article…but for those who are about to leave my blog – this would be the perfect “hotspot” to offer them an ad to click on.

And boy was I right.

How much more Adsense money could you be earning?

Here are the numbers from my Adsense account:

Now, your own click-through-rates might be different – because CTR highly depends on your content, the kind of visitors you’re getting to your website and the niche you’re in…but that’s not the point here.

The point is – I have been unable to increase the CTR for my top performing ad beyond 0,6% CTR until now. But with this latest test, I have been easily able to break past 1% CTR.

For a more “plastic” representation of just how much more money that is…take a look at this screenshot of my Adsense earnings:

The lowest (longest) green bar shows the earnings for my top performing ad – while the other green bars show the earnings for the rest of my ads.

My last ad beats my formerly top performing ad by 72,8%.

In terms of actual money – that’s $172.8 instead of $100 from that one ad (each and every month).Or $17,280 instead of $10,000 – if you own a high-traffic website.

Two highly-profitable code modifications I did to increase Adsense CTR

There are two things I changed about the default (responsive) Adsense code – and both helped me increase my Adsense earnings way beyond what I thought I was possible:

I changed the data-ad-format attribute from “auto” to “rectangle” to exclude those wide banner ads that take up very little vertical space + I added “margin-bottom: 5em” to create a little more vertical space after the ad.

I did both these things to “push down” the articletext – to separate the rest of the article from the introduction text.

Nothing too extreme, just to make my ad stand out a little bit more – making it a little more obvious for my visitors to click on it…

What else can you do to increase Adsense CTR and earn even more from your ads?

Before you rush out to change the configuration of the Adsense ads on your website, download Enstine’s CashDonator Plugin. This will helpful effortlessly place Adsense code on the spot I explained above. You can contact Enstine after downloading your copy so he can guide you how to use this very simple yet powerful plugin.

Secondly, make sure you subscribe to Enstine’s blog …

Why?

Because Enstine is a great guy + he’s in the business of helping people like you earn more money from their websites…and he intends to do so for years to come.

He’ll also send you a free guide on how to attract even more profitable advertisers (than Adsense) to your website – even if you don’t yet have a lot of traffic on it.

So go ahead – subscribe to his blog before you forget about it – and remember to have some fun with that extra money your ads will soon be bringing in.

Let me know what you think about this secret strategy. What do you think about how to increase CTR Adsense? Enstine and I are waiting to engage with you in the comment box below.

How can I increase my AdSense clicks

#1- Target Costly Products

You should write about a product which is having high competition in the market. This literally means to write a post comparing same products of different companies. Here competition will always be high and high CPC ads would be shown into that post.

#2- Write for Advertisers

If I have a product to sell, I will give more commission to middle person who helps to increase my product sales. I will never mind paying $50 per click if same is generating me $200. This is the same strategy advertiser follow. Google AdSense display high CPC ads on the post targeting costly products. This is reason insurance, lawyers advice and health niche generate more AdSense income. It can be done by targeted visitors only. Google start putting high CPC ads on website once it notices tour blog is getting targeted visitor. This happens when blog get old.

#3- Traffic from developed countries

Although in the above infographic it is not mentioned, but I want to let to know that most of the companies from developed countries sell their products online. And people from developing countries are less know to purchase products online, actually they want to touch the products before buying it. Even in India, in my locality 90% do shopping on malls and shop, I prefer online.

So displaying high CPC ads to traffic coming from developing counties is useless.

Try to receive traffic from countries like USA or Europe countries or Australia.

CTR or clickthrough rate in Google AdSense is the number of clicks your ads receive vs the number of time the ads are displayed. If your your site has 100 pageviews and your ads receive 2 clicks, then your site's CTR is 2%. CTR can be as low as 0.05% or it can be more that 20%. Optimizing your site to get higher CTR could help improve your Google AdSense earnings significantly. These are few things that you can do to get higher CTR for your sites.

Positioning

Positioning your AdSense ads units at the right place will make a world difference of whether your site's visitors see them, or not. There are certain hot-spots to place your ads, though different site type would require different approach.

Using the right color will help make your AdSense ad units more visible to your site's visitors. Color also plays a significant role in whether making a visitor click, or stay away from the ads.

Ad format / size

There are many ad sizes available to choose from for publishers in the Google AdSense program. Some ad unit sizes generally has higher CTR than the other, Google AdWords advertisers even bid more on the popular ad sizes.

Image or text ads

Google AdSense provides the publishers the option to display whether text or image (and also multimedia) ads for each ad unit. Publishers can also choose to let Google to display both type of ads. Choosing the right ad type will help increase the CTR for your AdSense ad units.

Multiple units

Having more ad units would mean more ad visibility to your site's visitors. That would translate to increased clicks.

AdSense for feed

Not everyone read your site's content through your ad-optimized site. Those reading from their RSS reader can also be targeted for AdSense.

AdSense for search

Most websites on the web today are based on Content Management System (

), and one thing in common between them is that they provide search function to the site's content. Replace it with AdSense for search, and you might earn some extra money every time a visitor search on your site.

Designed for AdSense

Most webmasters use readily available template for their sites and then try to add AdSense units to it. This often results in bloated page design and does not provide good user experience and low CTR. It's worth spending some effort in building of buying a template optimized for AdSense.

Relevant ads

Google AdSense works by displaying ads relevant to a page. Relevant ads normally results in higher CTR, thus giving you higher earning. Google may sometimes has difficulty displaying relevant ads for your sites, and some things when done to your site will help display more relevant ads.

Visitor type

Different type of visitor has different CTR for your ads. Search engine and referral traffic normally gives higher CTR than social and direct traffic.

Earning tracking

Making changes to your Google AdSense strategy by applying any of the tips on this page will require you to dig deeper into your Gooogle AdSense earning tracking, as you'll need to know which changes work, and which doesn't. It goes a long way than just observing the total of your Google AdSense earning.

Ad blindness

When visitors get used to a website, they tend to develop ad-blindness; a condition where they (sometimes subconsciously) ignore ads placed on a page. Though you can't avoid it completely, there are ways for you to reduce the effect of ad blindness.

Balance

You might be tempted to optimize you site for Google AdSense to get the highest possible CTR, but you should always remember that over-doing it might cause you your visitors. Some people take ads as offending and so keeping your site clean will ensure higher earning in the long run from increased visitors.

Experiment

While all the above tips generally works, you will still need to experiment. This is because there's no one size fits all solution in implementing Google AdSense strategy and so you'll need to make one small change at a time and see if it works for you. Keep experimenting until you're satisfied with your AdSense income.

How do I increase RPM (CPM) in Adsense

How do I increase RPM (CPM) in Adsense?

In general, much of this is out of your hands, however there certainly are some things you can do to increase your revenue. The niche you are in often determines much of the quality of your ads.

First off, RPM really isn’t the best way to measure earning. Using something like EPMV (earnings per thousand visitors) is a more effective way. In the end, I am guessing what you really care about is increasing revenue (because you can increase your RPM and still make less revenue - and vice-versa).

That being said, there are some things you can do to increase your site’s earnings without too complex of work (in addition to the obvious answers of working to increase the number of visitors, speeding up your site and improving content)

1. Optimize low-hanging fruit keywords: Go to Google Search Console -> Search Traffic -> Search Analytics. Look at the keywords that are bringing in traffic. Figure out which URL is ranking for those keywords by searching for them in Google. Add that particular keywords a couple times (not a lot) in places like titles and subtitles (H2 and H3). Add images and use that keyword in the alt text. This is particular helpful for keywords that are on page 2 of Google. This is a relatively easy way to increase traffic.
2. Make sure all categories are enabled: Within Adsense, go to Allow & Block Ads -> Check the General Categories and Sensitive Categories tabs and see if you have categories disabled. Enabling more, might bring more valuable ads.
3. Adsense Optimization tab: Within Adsense, select Optimization. Check both the Opportunities and Labs to see if there are any you can try. You can also select the Experiments tab and run experiments (however, there is a MUCH better way to do this - see below #5)
4. HTML Improvements: Within Google Search Console, go to Search Appearance -> HTML improvements. Fix any of these issues, as this is Google directly telling you what they think should be fixed.
5. Use AI (This is the fastest and simplest method) — use the power of artificial intelligence to test different variations of ad and theme layouts on your site to determine mathematically what combination brings in the most revenue and improves the user experience.

There are different platforms for this, such as Ezoic (someone else here mentioned as well), which automates the entire process (of both increasing revenue and user experience) and, best of all, it is free (you allow them to put one ad at the bottom of your page, but because of the AI testing still end up making much more). It is rather easy to get your site accepted.

I have used Ezoic on 3 of my sites and increased revenues overall by 70%, 240% and 125%.

Here are a couple screenshots from different layout/ad experiments on 2 of my sites comparing the revenue and performance vs my original Adsense account: